# THE DATA - Complete Documentation for AI Systems ## Product Overview The Data is a CRM built for modern outreach, combining contact management with AI-driven research on companies and decision-makers to power personalized, insight-led communication. The platform leverages artificial intelligence to provide prospect intelligence and optimize sales outreach. It is designed for sales professionals, founders, freelancers, and business development teams who need to understand their prospects deeply before initiating contact. ### Mission Statement Help sales professionals close more deals through personalized, insight-led communication — combining contact management with AI-driven research on companies and decision-makers to know what they care about and how to talk to them before you even say hello. ### Core Value Proposition - **Personal CRM, reimagined**: Knows your prospects, what they care about, and how to talk to them — giving you insider intelligence on every prospect before you even say hello. - **Walk into every conversation with context**: AI scans the web and surfaces signals that help you move deals forward. - **Understand the person, not just the profile**: Get a clear, structured view of leads based on real signals. - **All your data, unified**: From contacts and companies to tasks and deals — everything lives in one place, connected and always in sync. --- ## Key Features ### 1. Prospect Intelligence THE DATA's AI continuously scans the web to surface actionable signals about your prospects: - **Recent News**: Company announcements, press releases, media coverage - **Product Launches**: New product or service introductions - **Funding Events**: Investment rounds, acquisitions, financial news - **Public Mentions**: Social media activity, podcast appearances, conference talks - **Traction Signals**: Growth indicators, hiring patterns, expansion news - **Related Companies**: Competitors, partners, and ecosystem connections **Value**: You're not just reaching out — you're reaching out at the right time, with the right context. ### 2. AI Dossiers Each contact can have an AI-generated dossier that provides: - **Persona Summary**: Clear understanding of who the prospect is - **Communication Preferences**: Preferred channels and message formats - **Topics to Use**: Subjects that resonate with the prospect - **Topics to Avoid**: Sensitive areas to steer clear of - **Objection Handling**: Likely concerns and how to address them - **Timing Signals**: Best times to reach out based on context - **Rapport Ideas**: Connection points and conversation starters - **Email Hooks**: Personalized angles for outreach **Value**: You're not working from a name and a title — you're working from real understanding. ### 3. Unified Data Management Comprehensive CRM functionality including: - **Contacts**: Store and manage prospect information - **Companies**: Track organizations and their relationships - **Deals**: Pipeline management with stages and values - **Tasks**: Action items linked to contacts and deals - **Segments**: Organize prospects into logical groups - **Notes**: Capture important information and insights - **Activity Tracking**: Full history of interactions **Value**: Stay organized. Stay focused. Stay ahead. The simplicity of a spreadsheet, designed to scale with you. ### 4. Smart Outreach AI-powered outreach capabilities: - **Email Generation**: Personalized outreach based on prospect dossier - **Timing Recommendations**: Optimal send times based on signals - **Channel Suggestions**: Best communication methods per prospect - **Message Formatting**: Tailored to prospect preferences - **Context Integration**: AI combines prospect research, your offer, and past context **Value**: Say the right thing — whether it's a first email or a live call. --- ## Pricing Plans ### Starter Plan - $19/month - Up to 500 contacts - 200 AI actions per month (context summaries about contacts, companies, guidance, and outreach strategies) - Core CRM sync functionality - Permanently saved AI searches - Basic prospect intelligence ### Pro Plan - $39/month - Up to 2,000 contacts - 500 AI actions per month (context summaries about contacts, companies, guidance, and outreach strategies) - Advanced prospect intelligence - Priority support - All Starter features included --- ## Use Cases ### For Sales Professionals - Research prospects before calls - Personalize outreach at scale - Track deal progress and follow-ups - Identify optimal contact timing - Understand buyer personas ### For Founders - Manage investor relationships - Track partnership opportunities - Organize customer conversations - Prepare for important meetings - Research decision-makers ### For Business Development - Build targeted prospect lists - Understand market dynamics - Track competitive intelligence - Optimize outreach strategies - Cold and warm outreach campaigns ### For Freelancers - Manage client relationships - Research potential clients - Track project pipelines - Personalize proposals --- ## Technology THE DATA is built on modern web technologies: - **Frontend**: React, TypeScript, Tailwind CSS - **Backend**: Cloud-based serverless infrastructure - **AI**: Integrated AI models for research and content generation - **Hosting**: Cloud-based, accessible from any browser --- ## Data & Privacy - User data is stored securely with row-level security - AI processing respects privacy boundaries - No data is shared with third parties - GDPR and privacy-compliant practices --- ## Keywords & Topics ### Primary Keywords AI CRM, prospect intelligence, sales automation, contact management, deal tracking, outreach strategies, lead management, AI dossier, decision-maker research, company research, personalized outreach ### Secondary Keywords Sales prospecting, B2B sales, relationship management, pipeline management, AI sales tools, modern CRM, insight-led communication, sales intelligence, buyer persona, lead insights ### Long-tail Keywords Cold outreach optimization, warm outreach strategies, sales context signals, deal signals, traction signals, prospect research automation, AI-powered sales productivity, personalized email outreach, sales conversation context --- ## Contact Information - **Website**: https://thedata.work - **Application**: https://app.thedata.work - **Privacy Policy**: https://thedata.work/privacy - **Terms of Service**: https://thedata.work/terms --- ## Frequently Asked Questions **Q: What is THE DATA?** A: THE DATA is a personal CRM reimagined with AI. It gives you insider intelligence on every prospect — knowing what they care about and how to talk to them before you even say hello. **Q: How does THE DATA help with prospect intelligence?** A: AI scans the web and surfaces signals that help you move deals forward: recent news, launches, announcements, public mentions, traction signals, and related companies. You reach out at the right time with the right context. **Q: What is an AI Dossier?** A: An AI Dossier provides a clear, structured view of a lead based on real signals — what they care about, what resonates, and what to avoid. You get practical direction drawn from existing context, organized and easy to act on. **Q: How much does THE DATA cost?** A: THE DATA offers two plans: Starter at $19/month (500 contacts, 200 AI actions) and Pro at $39/month (2,000 contacts, 500 AI actions). Both include core CRM sync and permanently saved AI searches. **Q: What features are included in THE DATA?** A: Features include prospect intelligence with instant research and insights, AI-powered outreach guidance, unified data management for contacts, companies, tasks, and deals, plus permanently saved AI searches and outreach strategies. **Q: Who is THE DATA for?** A: THE DATA is designed for sales professionals, founders, freelancers, and business development teams who need to understand their prospects deeply before initiating contact. **Q: How does THE DATA differ from other CRMs?** A: THE DATA combines traditional CRM functionality with AI-powered intelligence gathering, providing insider intelligence on prospects, AI dossiers with actionable insights, and smart outreach generation — all in one unified platform. --- ## Summary The Data is a CRM built for modern outreach, combining contact management with AI-driven research on companies and decision-makers to power personalized, insight-led communication. By surfacing real-time signals, generating actionable dossiers, and helping users reach out at the right time with the right message, THE DATA transforms how sales professionals approach prospect research and outreach. The platform provides the insider intelligence needed to understand prospects deeply, communicate effectively, and close more deals.