# THE DATA - AI-Powered CRM for Modern Outreach

> The Data is a CRM built for modern outreach, combining contact management with AI-driven research on companies and decision-makers to power personalized, insight-led communication.

## Overview

THE DATA is a CRM built for modern outreach that combines contact management with AI-driven research on companies and decision-makers. It helps sales professionals, founders, and business development teams close more deals by surfacing real-time signals about prospects and providing actionable outreach guidance for personalized, insight-led communication.

## Core Value Proposition

- **Personal CRM, reimagined**: Knows your prospects, what they care about, and how to talk to them — giving you insider intelligence on every prospect before you even say hello.
- **Walk into every conversation with context**: AI scans the web and surfaces signals that help you move deals forward.
- **Understand the person, not just the profile**: Get a clear, structured view of leads based on real signals.

## Core Features

- **Prospect Intelligence**: AI scans the web and surfaces signals that help you move deals forward — recent news, launches, announcements, public mentions, traction signals, and related companies. Reach out at the right time with the right context.
- **AI Dossiers**: Get a clear, structured view of any lead based on real signals — what they care about, what resonates, and what to avoid. Practical direction drawn from existing context, organized and easy to act on.
- **Unified Data Management**: Manage contacts, companies, tasks, and deals in one place. From contacts and companies to tasks and deals — everything lives in one place, connected and always in sync.
- **Smart Outreach**: AI combines prospect research, your offer, and past context to help you reach each person — whether it's a first email or a live call.

## Key Use Cases

- Prospect research before calls and meetings
- Personalized cold and warm outreach at scale
- Decision-maker research and buyer persona analysis
- Deal progress tracking and follow-ups
- Identifying optimal contact timing
- Understanding market dynamics and competitive intelligence

## Pricing

- **Starter**: $19/month - 500 contacts, 200 AI actions, core CRM sync
- **Pro**: $39/month - 2,000 contacts, 500 AI actions, priority support

## Keywords

AI CRM, prospect intelligence, sales automation, contact management, deal tracking, outreach strategies, lead management, AI dossier, decision-maker research, company research, personalized outreach, sales prospecting, B2B sales, relationship management, pipeline management, AI sales tools, modern CRM, insight-led communication, sales intelligence, buyer persona, lead insights, cold outreach, warm outreach, sales context, deal signals, traction signals, prospect research, AI-powered sales, sales productivity

## Contact

- Website: https://thedata.work
- App: https://app.thedata.work

## Documentation

For detailed information, see: /llms-full.txt